Get to know our CEO

    Jullian Simmons is a United States Army veteran whose discipline, resilience, and leadership were shaped during his time serving with the prestigious 82nd Airborne Division at Fort Bragg, North Carolina. Known for its elite paratroopers and rapid deployment capabilities, the 82nd Airborne demands mental toughness and precision—qualities Jullian carried with him long after his military service ended.

   His experience in the Army instilled in him a strong work ethic, adaptability under pressure, and a mission-oriented mindset. These traits would later become foundational to his success in the business world.

     After completing his military service, Jullian faced the challenge many veterans encounter: transitioning from structured military life into the civilian workforce. Determined to carve out a new path, he pursued a career in sales and marketing. Jullian quickly found himself working with major corporations such as Verizon, DirecTV, Honda, and others. In these roles, he learned Brand positioning,  Consumer engagement, Sales/Marketing strategy and Market awareness

     His natural ability to connect products with the right audiences led to measurable success. Jullian generated significant revenue for the companies he represented, often outperforming expectations and demonstrating a deep understanding of consumer behavior.

     Despite his success, Jullian began to recognize a recurring pattern—he was helping build and grow other individual's brands while receiving only a fraction of the value he was creating through every new client acquisition. This realization sparked a shift in mindset.

     Rather than continuing to invest his time and talent into elevating established companies, Jullian made a bold decision: He would build something of his own. This moment marked the beginning of his entrepreneurial journey.

     Driven by both personal experience and market awareness, Jullian identified a gap in the smoking industry—many consumers were seeking cleaner alternatives without compromising their experience. Utilizing his background in marketing and branding, he set out to create a rolling paper company designed specifically for:

Smokers who prefer a lighter wrap for their flower

Clients who suffer from Mental health issues like PTSD, Anxiety and Depression who may be seeking a more natural alternative

Clients who do not smoke but often enjoy infused products. We strive in offering an array of unique infusions to fit any client for any occasion.

Consumers who value transparency and quality

His vision was simple but powerful:

To provide a better, more mindful smoking option while building a brand organically rooted in authenticity and purpose.

     Jullian Simmons’ journey reflects more than just business success—it represents independence, self-belief, and the courage to pivot when something no longer aligns with your worth. By transitioning from soldier to marketer to entrepreneur, he transformed his skills into a mission-driven brand aimed at improving consumer choices in a widely used industry. He exemplifies self service by sponsoring gingerbread house making events for third grade students. He has also coordinated charitable events to give back to his foundational neighborhood in The Bronx from 2015-2016.

     From the discipline of the 82nd Airborne to the creativity of entrepreneurship, Jullian Simmons represents a new generation of founders—those who turn experience into impact and vision into reality.